Tuesday, April 1, 2008

Online Ad Industry Losing Trust

According to a recent survey conducted by the online marketing tracker- Fournaise Marketing Group, an estimated two-thirds of marketing departments in the US & UK were not sure whether they could trust the traffic profiles promised to them by online media owners and publishers.

Factors like click frauds, lack of trust in traffic and click through reports, and inability to verify whether ads are being displayed on targeted websites or particular sections of a site, etc. are some of the major concerns sighted in the report.

As per the Fournaise Marketing Group there has been a substantial decline in click-through-rates, which is affecting the conversion rates too. Fournaise emphasized on the necessity of a proper and full auditing system to win the trust of advertisers.

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6 comments:

Narender Kumar said...

Articles SEO, PPC on Search Engine Optimization - Mr SEOEXPERT
nice blog

Narender Kumar said...

Articles SEO, PPC on Search Engine Optimization - Mr SEOEXPERT
nice blog

Narender Kumar said...

Articles SEO, PPC on Search Engine Optimization - Mr SEOEXPERT
nice blog

Solano Hair Dryer said...

Even with all the strides they made over the past 3 years from the article date people still don't trust the system

jeya said...

Nice Guide for Online Marketing

Internet Marketing Consultants

Gi Kevanson said...

Hi Krish,
I liked your blog very much and I would say the survey that was conducted back in 2009 was not without a sense. Indeed this market looses its integrity and what all of us want to see is more credible market participants and more ethical internet marketing without a bit of HYPE. Thank you again for stressing on this topic.

To the first million,
Gio
www.giollionaire.com/blog