Saturday, March 29, 2008

Is the New “display URL policy” in AdWords a Major Concern?

There is a warning notice that you will confront immediately after logging in to your AdWords Account, which reads:

“Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.”

Reading this the first thing that comes to mind is we will lose one of the most powerful techniques of reducing CPC (Cost Per Click), as there will be no more ad testing with fancy URLs and automatic redirects. One can still have multiple domains but no redirects will be allowed.

However, I come across a new possibility by which you can assign multiple names to your website. And that too in a Search Engine friendly way. Check this to know how

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