Wednesday, March 19, 2008

Yahoo Joins Click Forensic to Fight Click Fraud

In a significant move, Yahoo has announced a partnership program with Click Forensic during the recent SES (Search Engine Strategies) Conference. The partnership is seen as a more confident approach on part of Yahoo to fight the click fraud issue.

Click fraud has been a major concern in the world of paid advertising. It acts like a thorn, pricking holes, draining advertisers’ budgets.

Following the partnership, Yahoo will share its pay per click ad information with the click fraud auditing firm Click Forensics to identify fraudulent clicks, helping advertisers drive better ROIs.


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