Thursday, March 27, 2008

Target Ads with ‘Demographic Bidding’

AdWords advertisers can now avail a new ad targeting feature “Demographic Bidding”, specially designed to modify bids and restrict clicks that don’t convert well on the participating sites in Google Content Network.

Demographic bidding will allow advertisers to bid by age groups, gender, or combinations of those groups. The feature is available in contextual advertising as well as in placement targeting, and supports both CPC and CPM bidding.


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