Is the New “display URL policy” in AdWords a Major Concern?

There is a warning notice that you will confront immediately after logging in to your AdWords Account, which reads:

“Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.”

Reading this the first thing that comes to mind is we will lose one of the most powerful techniques of reducing CPC (Cost Per Click), as there will be no more ad testing with fancy URLs and automatic redirects. One can still have multiple domains but no redirects will be allowed.

However, I come across a new possibility by which you can assign multiple names to your website. And that too in a Search Engine friendly way. Check this to know how

Target Ads with ‘Demographic Bidding’

AdWords advertisers can now avail a new ad targeting feature “Demographic Bidding”, specially designed to modify bids and restrict clicks that don’t convert well on the participating sites in Google Content Network.

Demographic bidding will allow advertisers to bid by age groups, gender, or combinations of those groups. The feature is available in contextual advertising as well as in placement targeting, and supports both CPC and CPM bidding.

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Yahoo Joins Click Forensic to Fight Click Fraud

In a significant move, Yahoo has announced a partnership program with Click Forensic during the recent SES (Search Engine Strategies) Conference. The partnership is seen as a more confident approach on part of Yahoo to fight the click fraud issue.

Click fraud has been a major concern in the world of paid advertising. It acts like a thorn, pricking holes, draining advertisers’ budgets.

Following the partnership, Yahoo will share its pay per click ad information with the click fraud auditing firm Click Forensics to identify fraudulent clicks, helping advertisers drive better ROIs.

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Landing Page Load Time to influence 'AdWords Quality Score' soon

Google has recently announced its plan to include ‘landing page load time’ as a factor in AdWords Quality Score. The ‘landing page load time’ is seen as an important factor in determining the performance of an ad in AdWords.

It’s sighted that users have the best experience with a page that loads quickly after clicking an ad. On the other hand a page that takes time to load can force users to abandon, which in turn will affect the conversion rate.

For AdWords advertisers it is time to test and re-test the loading speed of their landing pages (specific to their geographic regions) and earn a better quality score in AdWords. A high quality score in AdWords will help advertisers to have lower minimum bids and thus improve their conversions.