Friday, March 7, 2008

Landing Page Load Time to influence 'AdWords Quality Score' soon

Google has recently announced its plan to include ‘landing page load time’ as a factor in AdWords Quality Score. The ‘landing page load time’ is seen as an important factor in determining the performance of an ad in AdWords.

It’s sighted that users have the best experience with a page that loads quickly after clicking an ad. On the other hand a page that takes time to load can force users to abandon, which in turn will affect the conversion rate.

For AdWords advertisers it is time to test and re-test the loading speed of their landing pages (specific to their geographic regions) and earn a better quality score in AdWords. A high quality score in AdWords will help advertisers to have lower minimum bids and thus improve their conversions.

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