Time to Upgrade Google Analytics Tracker

For AdWords Advertisers using Google Analytics tool, it’s time to upgrade their old analytics tracking system with the new and more advanced version, which has been made available to all Google account holders recently. The new analytics tracker namely “ga.js” is a complete javascript rewrite that succeeds the existing old version “urchin.js”. One can go through the Google Analytics Migration Guide PDF for detail reference.

The new tracking version has brought many updates to Google Analytics system, while making advanced features accessible in a much better way. For example, one can track the performance of a webpage on multiple Google Analytics account. Like sites with user generated contents can be able to integrate their authors' Google Analytics IDs alongside the company’s own tracking account.

It also enables you to check and analyze how your AdWords traffic compares with your site’s average or how one conversion goal compares to another over time, and more ...

Google’s Conversion Optimizer Now Out of Beta

The Google Conversion Optimizer is out of its beta test. It’s now available to qualified advertisers worldwide. For advertisers, whose Ad campaigns have enabled AdWords Conversion Tracking and received a minimum of 200 conversions within the last 30 days. The good thing is advertisers no longer have to manually adjust their bids to reach their CPA (Cost Per Acquisition) goals.

Launched in September, 2007, this advanced AdWords tool is intended to enhance advertisers’ ad value by automatically finding the most optimal bids for an ad auction. The Conversion Optimizer calculates the optimal CPC bids by using the conversion history of a given search query, location of the user, and conversion history of particular sites in the Content Network.

Though there are certain features that are not compatible with Conversion Optimizer like placement targeting, position preference, etc. , the best part is that the tool is being seen as a real time saver by automatically showing only those ads that are most likely to convert.

New Tools for MSN adCenter Users

Microsoft’s Internet advertising Platform, The MSN adCenter is now adding new and advanced tools to help advertisers become more efficient in dealing with their PPC (Pay Per Click) ad campaigns. Among the new introductions, the first is the “adCenter Add-in for Excel 2007” intended to enhance advertiser’s knowledge about their customer base. The next is “adexcellence program” aimed at providing opportunity to become certified adCenter expert.

The adcenter Add-in for excel 2007 lets users conduct Keyword research and formulate keyword strategy from within an Excel spreadsheet, using attributes like historical cost information, relevance and projected volume. With this tool advertisers will get to know keyword popularity and trends, and can gain insight on demographic and localization information of actual queries.

The Microsoft “adExcellence” program offers the advantage of becoming a certified adCenter expert. It includes more than 20 free training modules. An advertising agency or individual have to appear an annual fee-based examination at less than $100 for a year to earn the MSN adExcellence certification. This program is similar to the “Google Advertising Professionals” or the “Yahoo Ambassador program” operating by Google and Yahoo.