Tuesday, April 1, 2008

Online Ad Industry Losing Trust

According to a recent survey conducted by the online marketing tracker- Fournaise Marketing Group, an estimated two-thirds of marketing departments in the US & UK were not sure whether they could trust the traffic profiles promised to them by online media owners and publishers.

Factors like click frauds, lack of trust in traffic and click through reports, and inability to verify whether ads are being displayed on targeted websites or particular sections of a site, etc. are some of the major concerns sighted in the report.

As per the Fournaise Marketing Group there has been a substantial decline in click-through-rates, which is affecting the conversion rates too. Fournaise emphasized on the necessity of a proper and full auditing system to win the trust of advertisers.

read more