Friday, September 21, 2007

Google’s new interactive ad experience

In its never ending quest for a new and better customer experience, Google recently came out with another exciting ad form “Google Gadget Ads”. An interactive, rich media ad format that enables advertisers to target traffic flexibly and in time via regular updates within the ad unit.

Unlike AdWords and other static online ad forms, the new Gadget Ad tool allows users to engage with real-time effects. One can go through a collection of images, videos and many other rich media contents all in a single ad format.

Gadget Ads will be operating in the existing Cost Per Click (CPC) and Cost Per Impression (CPM) advertising models and will appear in conjunction with the existing text, image and video ads on Google Content Network.

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