Wednesday, September 26, 2007

Conversion Optimizer: Google’s new AdWords feature

Google AdWords advertisers with a minimum of 300 conversions in the last 30 days now can manage their AdWord campaigns with the new AdWord Conversion Optimizer tool. This latest addition to AdWords feature is a strong effort on part of Google to help advertisers meet their ROI objectives easily with minimum conversion costs.

The Conversion Optimizer is based on the CPA (Cost Per Acquisition) factor. An advertiser just need to specify the maximum CPA bid for his campaigns and the tool will automatically generate optimized CPC (Cost Per Click) bid for each auction by analyzing historical data of your campaign. The best part of it is –Advertisers no longer have to manually adjust bids to reach CPA goals.

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