Thursday, February 28, 2008

Microsoft gets YaData to boost Online Advertising

After the much hyped but not happening deal with Yahoo, Microsoft still seems to continue with its Online Ad reinforcing resolve. The Corporation has recently acquired a prolific Israeli ad-targeting start -up YaData. The acquisition is seen as a strong step in providing a more focused, value oriented online advertising platform by Microsoft.

The new integration will enable Microsoft to provide advertisers with a highly focused, richer targeting experience. Advertisers will be able to connect with their audience more efficiently and in a more engaging way.

YaData Company is headquartered in Tel Aviv. The company provides advanced tools for the discovery of unique customer segments. Its solutions are designed to automatically identify and target specific customer groups. YaData primarily focuses on behavioral targeting, which serves up advertising based on visitors’ behavior.

No comments: