In the field of Online Advertising Google is the largest player and things are looking up for Google, which reported fourth-quarter revenue rose more than 50 per cent and profit was up 17 per cent. But the recent $ 44.6bn Microsoft offer to teem up with Yahoo has set the guns rolling for a bigger battle over online advertising dominance soon. The combine power of Microsoft and Yahoo is expected to create better and more credible alternatives that might shook the Google’s innovative Empire.
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