Tuesday, October 9, 2007

Good news for Yahoo Advertisers

It’s been a long time that Yahoo PPC advertisers were under the cloud of fraudulent clicks. But the good news is that the site is now launching a series of quality tools to minimize the click fraud worries for its advertisers.

The latest tool in this line is “Blocked Domains”. It allows you to specify sites (that come under Yahoo Advertising Network) where you don’t want your ads to be displayed. With the help of this tool you can restrict your ads display, allowing them to appear only on sites that you think will add value to your campaign.

“Pricing Discount” is another effective initiative from Yahoo to provide you quality traffic. This tool evaluates the value of a click coming from a partner site. If it finds the quality of the click is not up to the mark it automatically discounts the pricing on that click.

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