Wednesday, September 19, 2007

Google expands scope for mobile website publishers, advertisers

The recent launch of Google AdSense Program for mobile has enhanced the money making opportunity for mobile website publishers. Now those with a website optimized for mobile browsers can participate in Google’s AdSense program and earn money via contextual advertising.

Google’s AdSense Program is intended to contextually targets ads to mobile website contents. It will automatically check the contents of participating “mobile websites” and deliver text ads relevant to the websites’ contents. Whenever a mobile user clicks on the ads the publisher of that particular website will be paid.

Moreover, for the online advertisers Google’s latest Program opens a new platform for quick and efficient promotion of products and services anytime and anywhere.

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