Tuesday, June 19, 2007

Contextual or Target Specific Ads: The new age marketing tool

The Internet has given us the ultimate power to lead life with easy, speed and in volumes. With Internet at hand we only required to identify and grasp the many opportunities it provides. One of the key offerings of Internet is Online Ads that enable you to promote your products and services to a large group audience across the globe.

Of the latest of online ad promotion system that hits businesses today is Contextual or Target Specific Ads. A fast growing online marketing concept that combines both creative and technical aspects of the Internet, enabling brands to have their audience and websites their revenues.

Contextual or Keyword specific ad is becoming an integral part of marketing campaign for businesses, differing in size and industry. Companies are spending in billions to rope in their target customers through this online ad system based on selected keywords. Google AdSense is one of the most popular contextual advertisement systems where sponsored links appear on web pages that carry similar contents. The ads will be highlighted either in the form of pop-up ads or through ads place on the pages.

However, the ultimate profit in online ads is that while our ads should be appealing we should also have a website with contents that will generate more hits and convert browsers into customers.

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