New Tools for MSN adCenter Users

Microsoft’s Internet advertising Platform, The MSN adCenter is now adding new and advanced tools to help advertisers become more efficient in dealing with their PPC (Pay Per Click) ad campaigns. Among the new introductions, the first is the “adCenter Add-in for Excel 2007” intended to enhance advertiser’s knowledge about their customer base. The next is “adexcellence program” aimed at providing opportunity to become certified adCenter expert.

The adcenter Add-in for excel 2007 lets users conduct Keyword research and formulate keyword strategy from within an Excel spreadsheet, using attributes like historical cost information, relevance and projected volume. With this tool advertisers will get to know keyword popularity and trends, and can gain insight on demographic and localization information of actual queries.

The Microsoft “adExcellence” program offers the advantage of becoming a certified adCenter expert. It includes more than 20 free training modules. An advertising agency or individual have to appear an annual fee-based examination at less than $100 for a year to earn the MSN adExcellence certification. This program is similar to the “Google Advertising Professionals” or the “Yahoo Ambassador program” operating by Google and Yahoo.