Tuesday, November 13, 2007

Yahoo PPC goes for shorter Ads

In its effort to streamline the search results and to make it easier for users to read and absorb your ad messages, Yahoo announces its plan to limit ads length at 75 characters. Till date Yahoo has been offering two options for its advertisers, a short description and a longer one. But they have started cutting off ads now. Though you are allowed to enter the longer version of descriptions, your ads will be adjusted and displayed within the 75 character limit.

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