Wednesday, August 22, 2007

Google introduces new tool to fight Click Fraud

In its crusade against click fraud, Google came up with a new Ad Traffic Quality Resource Center to facilitate advertisers with click fraud information under one single roof. This Click Fraud tool is the latest of its kinds that has been made available by Google.

Click fraud is considered as a potential threat to both the advertisers and PPC engines. While innocent advertisers were robbed of huge advertising sums, the PPC engines have to face loss in revenue as well as advertiser’s faith.

In most cases click fraud occurs when a competitor firm/ company clicks on your ads with the intention to drive up your ad spends. Moreover, click fraud is also a common practice among greedy web publishers who click on their sites’ ads to increase commissions.

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