Thursday, August 9, 2007

Advertisers to have more control over ad positions in Google

In an attempt to increase advertisers control over ad positions Google announced its changing of Ad Placement Algorithm that will consider an ad’s maximum cost-per-click (CPC) instead of the actual CPC as a factor.

Till now the actual CPC is the factor in determining ad placement. Actual CTC is calculated, in part, by the bidding behavior of the advertisers whose ads positioned below yours. As such the chances of your ad being promoted to the top could be constrained by a factor you cannot influence. But in maximum CPC it is you who determine and set values for your ads and thus it increase your control over top ad placement.

The new improved formula is also programmed to increase the quality of top ads for users, in addition to increasing control for advertisers.

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