Wednesday, August 22, 2007

Google introduces new tool to fight Click Fraud

In its crusade against click fraud, Google came up with a new Ad Traffic Quality Resource Center to facilitate advertisers with click fraud information under one single roof. This Click Fraud tool is the latest of its kinds that has been made available by Google.

Click fraud is considered as a potential threat to both the advertisers and PPC engines. While innocent advertisers were robbed of huge advertising sums, the PPC engines have to face loss in revenue as well as advertiser’s faith.

In most cases click fraud occurs when a competitor firm/ company clicks on your ads with the intention to drive up your ad spends. Moreover, click fraud is also a common practice among greedy web publishers who click on their sites’ ads to increase commissions.

Thursday, August 9, 2007

Advertisers to have more control over ad positions in Google

In an attempt to increase advertisers control over ad positions Google announced its changing of Ad Placement Algorithm that will consider an ad’s maximum cost-per-click (CPC) instead of the actual CPC as a factor.

Till now the actual CPC is the factor in determining ad placement. Actual CTC is calculated, in part, by the bidding behavior of the advertisers whose ads positioned below yours. As such the chances of your ad being promoted to the top could be constrained by a factor you cannot influence. But in maximum CPC it is you who determine and set values for your ads and thus it increase your control over top ad placement.

The new improved formula is also programmed to increase the quality of top ads for users, in addition to increasing control for advertisers.