Conversion Optimizer: Google’s new AdWords feature

Google AdWords advertisers with a minimum of 300 conversions in the last 30 days now can manage their AdWord campaigns with the new AdWord Conversion Optimizer tool. This latest addition to AdWords feature is a strong effort on part of Google to help advertisers meet their ROI objectives easily with minimum conversion costs.

The Conversion Optimizer is based on the CPA (Cost Per Acquisition) factor. An advertiser just need to specify the maximum CPA bid for his campaigns and the tool will automatically generate optimized CPC (Cost Per Click) bid for each auction by analyzing historical data of your campaign. The best part of it is –Advertisers no longer have to manually adjust bids to reach CPA goals.

Google’s new interactive ad experience

In its never ending quest for a new and better customer experience, Google recently came out with another exciting ad form “Google Gadget Ads”. An interactive, rich media ad format that enables advertisers to target traffic flexibly and in time via regular updates within the ad unit.

Unlike AdWords and other static online ad forms, the new Gadget Ad tool allows users to engage with real-time effects. One can go through a collection of images, videos and many other rich media contents all in a single ad format.

Gadget Ads will be operating in the existing Cost Per Click (CPC) and Cost Per Impression (CPM) advertising models and will appear in conjunction with the existing text, image and video ads on Google Content Network.

Google expands scope for mobile website publishers, advertisers

The recent launch of Google AdSense Program for mobile has enhanced the money making opportunity for mobile website publishers. Now those with a website optimized for mobile browsers can participate in Google’s AdSense program and earn money via contextual advertising.

Google’s AdSense Program is intended to contextually targets ads to mobile website contents. It will automatically check the contents of participating “mobile websites” and deliver text ads relevant to the websites’ contents. Whenever a mobile user clicks on the ads the publisher of that particular website will be paid.

Moreover, for the online advertisers Google’s latest Program opens a new platform for quick and efficient promotion of products and services anytime and anywhere.

Lead Exchange: The next generation online marketing tool

Lead Exchange has been sighted as the most potential online marketing concept soon to challenge the CPM (Cost Per 1000 Impression) and PPC (Pay Per Click) systems as reported by the news site Dm News

Lead Exchange is an online tool that allows both advertiser and publisher to take on less risk and maximize mutual benefits.

In CPM you pay the publisher a fixed amount for every 1000 impressions on the ad in the hope that someone notices it, while in PPC you chance upon potential clients paying for every click that occurred. But in Lead Exchange the publisher captures the lead first and then sells it to the highest bidders. The advertiser has the advantage to go and pay only for the exact type of lead, which has already been captured.

Things like quality control level and price elasticity are some of the unique advantages that advertisers can experience in lead exchange. According to Interactive Advertising Bureau online lead generation is growing faster than any other online advertising forms. It would be interesting to see what better results it can bring for the advertisers in coming days.